RELENTLESS

unlocking political power

RELATIONAL organizing at scale.

We design and execute scaled relational organizing programs using our in-house software, Rally.

In the last decade, advances in technology, a global pandemic, and a changing political and media landscape have fundamentally reshaped traditional civic participation. Relentless is powering a new way to reach voters where they are, tap the full potential of our existing networks, and build lasting power.

Relentless builds relational programs and tech to unlock the political power of the relationships we already have.

don’t leave any power on the table.

why Relational?

MORE EFFECTIVE

Relational conversations are 2.5x more effective than a conversation between strangers.

MORE EFFICIENT

Relational conversations have an average contact rate of >80%, 8 times higher than cold outreach.

BETTER ROI

Relational conversations are worth 10x more than a door knock, with drastically lower decay rates.

Bar chart comparing contact rates across modes and their effect on turnout, showing higher contact rates for relational mode and its greater impact on turnout, with source from the Analyst Institute, GA Ossoff Runoff 2021.

our work

We’ve powered relational programs across battleground states, in partnership with organizations and campaigns across the ecosystem.

Neon sign that says 'Red Wine & Blue' with outlines of a wine bottle and glass on a black background
A graphic campaign sign with a dark blue background, featuring a yellow outline of the state of Mississippi and text promoting Brandon Presley for Mississippi, with his last name in large white letters and his first name and slogan in smaller yellow letters.
Graphic promoting the importance of family voting, featuring a red check mark, stylized American flag, and patriotic colors with the text 'Mi Familia Vota.'
Campaign sign with large white text reading "STACEY ABRAMS" and smaller blue text "GOVERNOR" on a dark blue background.
Political campaign sign reading 'Adam Schiff for Senate' with blue and white colors.
Black background with bold white text 'BETO' in uppercase
Hispanic Federation logo with a red circle surrounded by orange smaller circles and the words 'hispanic federation' underneath.
Word cloud with the words 'Reproductive Freedom for All' in purple and orange.
Campaign logo for Franken for Iowa featuring three gold stars above the name 'FRANKEN' in bold blue text, with orange stripes and the text 'FOR IOWA' below.
Logo for MajorTYPROJECT 2023 featuring a silhouette of the state of Virginia with red lines above and below, and bold blue and navy text.

IN THE NEWS

  • Close-up of bright red lips with partially open mouth, surrounded by various election campaign signs and one-dollar bills.

    Wired: You Can Get Paid to Talk To Your Friends About Voting

    Annoying texts and disinformation campaigns have wrecked get-out-the-vote drives. Relentless, a progressive organizing group, thinks it has a solution: you.

    Read more
  • Group of people socializing at a bar or restaurant, some wearing Milwaukee Bucks apparel, with drinks and a rustic interior.

    WASHINGTON POST: Bingo, beaded bracelets and volunteer iPhones power Biden’s organizing effort

    “A conversation between people who know each other is about 2.5 times more effective than talking to strangers — and contact rates are much higher,” said Greta Carnes.

    Read more
  • A blue landline telephone receiver with the word 'VOIP' written inside the receiver, placed on a red background with a coiled cord on the right side.

    Axios: Democrats get out the vote for Raphael Warnock in Georgia Senate Runoff with friends and family

    Democrats have activated a novel organizing tool ahead of Tuesday's Georgia Senate runoff.

    Read more
  • A man in a suit waving while walking on a lawn next to a large helicopter with a dark green body, two-tone rotor blade, and a visible registration number on its tail.

    Washington post: Biden team planning a dramatically expanded digital strategy for 2024

    "We've learned that relational can scale, and that relational -- paid relational in particular -- is powerful for reaching voters campaigns can't otherwise reach," Davis Leonard, the CEO of Rally, said in a statement.

    Read More
  • A man speaking at an outdoor event with a microphone, raising his hand in greeting. Several women, some holding signs and smiling, stand behind him. The background features trees with autumn leaves.

    VANITY FAIR: GEORGIA HAS BECOME A POLITICAL EXPERIMENT

    Leonard and her firm are back working in Georgia on behalf of Warnock. “We have been able to experiment in Georgia, and that led to proving relational organizing works at scale.”

    READ MORE
  • A man in a blue shirt speaking at a podium with a sign that reads 'Jon Ossoff U.S. Senate'.

    POLITICO: ‘If we do this right …’: The new Dem organizing strategy catching fire ahead of the midterms

    Technically, it’s called “paid relational organizing,” but it boils down to this: paying people to talk to their friends about politics.

    READ MORE