2024: Five States, One Million reached
Our largest relational organizing program to date, spanning five battleground states: Arizona, Georgia, Michigan, North Carolina, and Pennsylvania.
how it worked
We guided Voting Ambassadors through four key steps from recruitment to Election Day “GOTV” activities.
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Applied online through Rally platform
Automated and manual application review
Top candidates accepted within 48 hours
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Attended a 1 hr virtual training
Watched state-specific voter education video
Learned about the presidential & down-ballot races
Signed contract and scheduled next event—all on the call
85% signed their contract during the Onboarding
80% scheduled their next event before leaving
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Mapped friends and family in Rally
Had conversations about voting for Democrats
Helped contacts make detailed voting plans
Attended virtual "Palooza" work sessions for live support
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Received daily updates on who voted
Reminded contacts to vote
21,603 Ambassadors attended optional Election Day Bonus Palooza events
BY THE NUMBERS
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97,000+
applied to be Voting Ambassadors
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40,000+
attended civic education training
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27,000+
successfully completed the program and were paid
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1 Million +
unique contacts reached
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84%
of contacts voted early or made a vote plan
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2.2pp
increase in turnout among contacted voters
Why it worked
States where we ran programs before saw 32% lower costs compared to first-time states. Each cycle compounds: faster recruitment, lower costs, stronger impact.
Over 40% of 2022 participants returned in 2024
Referrals became the #1 recruitment source
helpful tools + human support = quality at scale
we decided every interaction should be meaningful, not just counted.
Every participant and contact received thorough, high-quality treatment—not rushed check-ins. That's how we reached people and moved them to vote.
training & Education
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Each state got a custom 20-minute video covering:
Why the presidential race matters to your daily life
Down-ballot races (Senate, Governor where applicable)
Key issues at stake
How to talk about it with friends and family
These videos played at every Onboarding session, ensuring every Ambassador started with the same foundation.
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The Voter Education team built a central hub with:
State-specific voting information and deadlines
Sample conversation guides for tough situations:
Persuading someone considering a third-party vote
Talking to someone who's undecide
Encouraging someone thinking about sitting out
Shareable social media graphics & videos
Articles on key issues
This hub got over 50,000 visits.
Rally organizing tool
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Ambassadors used Rally to create 762,000+ detailed, shareable voting plans for each contact:
Exact polling location (via IWillVote API integration)
State-specific ID requirements and deadlines
Vote method selection (early, absentee, or Election Day)
Complete plan details: What time? Who are you bringing? How will you get there?
Shareable link that didn't require recipient to have a Rally account
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Every morning during early voting, Ambassadors received a personalized email with three lists:
Contacts who already voted → Celebrate with them!
Contacts with plans who still need to vote → Send a reminder
Contacts who need to make a plan → Help them get ready
The Impact:
56% of Ambassadors opened these daily emails
16% clicked through to take action
65% opened the Election Day email (customized by time of day)
ongoing Support
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Ambassadors could text or email the Support team any time from 11am-11pm ET:
Tech support for Rally
Help brainstorming more contacts to add
Answers to voting questions
Encouragement to stay on track
On Election Day, the text line became a voter protection hotline.
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Our Support team sent daily “chase” texts and emails tailored to where each Ambassador was in the program:
Need to sign your contract? Here's the link.
Haven't scheduled your Turnout Palooza? Let's get you signed up.
Ready to add more contacts? Here's how.
The rule: One ask per day. Never overwhelming, always helpful.
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Every Election Day Palooza event was staffed with a "Voter Education Captain" who:
Answered real-time voting questions
Escalated voter protection issues
Updated Ambassadors on polling place extensions
Ensured everyone had accurate, up-to-date information
our infrastructure made it possible
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We devoted our entire engineering team to building:
Applicant tracking system with 5-tier automated sorting
83% auto-match rate to voter file (using Google Maps API for accurate addresses)
E-signature integration for seamless contract signing
Events infrastructure integrated directly into Rally (no third-party platforms)
Zoom integration for automatic attendance tracking
Daily AVEV data pipeline for real-time vote status updates
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Event Leads were recruited from performing arts communities—actors, musicians, dancers, camp counselors—people who could:
Bring energy and warmth through a screen
Manage 100+ people on a Zoom call
Roll with last-minute changes
Make civic education feel exciting, not transactional
Why it worked:
90 part-time Event Leads stayed fresh and focused
Specialized role = streamlined training
Non-traditional backgrounds brought authentic connection
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Over 87,000 individual event attendances across 1,329 unique events.
Events ramped carefully:
First 4 days capped at 50 Ambassadors per event
Scaled to 100 per event (ideal size)
Eventually accommodated up to 400 per event as demand surged
what we know
Voters want to be part of democracy, but they need:
✓ Fair compensation for their work
✓ Training and resources that actually help
✓ Technology that makes the work easier, not harder
✓ Support when they get stuck
interested in our programs?
Email us to find out how we can work together to reach voters traditional campaigns miss.