1) Run a compensated relational program that reached more low-propensity voters than the margin in 2019

2) Execute a head-to head test against paid canvassing to evaluate relative cost and efficacy in reaching targeted voters

Map of Georgia with a network of interconnected nodes highlighted in white, representing a digital or technological concept.

Mississippi 2023

PROGRAM GOALS

by the numbers

1,729

Presley Ambassadors hired

72,501

contacts mapped in rally

$1.93

cost/relational touch

$11

cost/unique matched voter

participants

87% Black

88% BIPOC

network

82% Black

83% BIPOC

52% did not vote in 2019

52% did not vote in 2022

phase 1: recruitment

A flyer for the Presley Ambassadors program encouraging people to vote in November, offering $160 for completing training and $40 for attending a virtual event. Includes a sign-up button and a graph showing applications daily from October 14 to November 7, 2023.

Homophily effect: recruit the voters you want in your network

Phase 2: training

An infographic showing a blue outline of the state of Georgia with a speech bubble above it reads, "For folks who need healthcare, the Governor's race can have life or death consequences." To the right, there is an illustration of a clipboard with a pen writing on it, and a red fabric ribbon symbol. Below, there is text titled "Map Your Spheres of Influence" explaining how people are connected to others in different parts of their lives. In the bottom left, a hand holding a smartphone displays the word "RALLY," and there's a blue box with text saying, "Thank you for the role play after this Zoom I can do my MOBilizer part."

Virtual onboarding session: Included civic literacy training, education on the governor’s race, training on relational organizing

Participants joined Rally, our relational platform

A flyer titled "Mobilizer Mission: Get Out the Vote!" encouraging people to vote. It includes sections about confirming polling location at McLeod Elementary School, with the address 1616 SANDLEWOOD PLACE JACKSON MS 39211. The flyer shows a poll time question with options for morning, early afternoon, late afternoon, and evening voting times. There are handwritten notes about the personal efforts of the organizer, including calling friends and using rally questions to motivate voters.

phase 3: mobilization

Map 40 contacts in Rally and match themto voter file; make vote plans

Attend a Get Out the Vote Palooza

Optional: Attend an Election Day Bonus Palooza (1279 mobilizers attended!)

results: program reach

This program reached more low-propensity Black voters than the margin of victory in 2019, contributing to the closest gubernatorial race in MS since 1999. Our network was 82% Black, and over 50% didn’t vote in 2019 or 2022.

A fun fact:

Brandon Presley flipped 3 counties that Dem candidate Jim Hood lost in 2019: Grenada, Forrest and Lowndes

  • Margin of victory across flipped counties: 1,982 votes

  • Our relational network across flipped counties: 2,434 voters

Learning: compensated relational continues to prove effective for reaching low-propensity voters and people of color.

results: relational vs. canvass

Bar graph comparing two amounts, with the larger bar labeled $38 and the smaller bar labeled $28.

Relational program:

  • Cost per unique voter reached was $11

  • Cost per unique targeted voter reached was $28

Paid canvass:

  • Cost per unique targeted voter reached was $38

Learning: Compensated relational reached targeted low-propensity voters at a 26% cheaper cost per voter than paid canvass.