RELENTLESS

unlocking political power

The power we need is in the relationships you already have.

Relational mobilization empowers your volunteers and supporters to tap into the power that is uniquely theirs: their relationships with friends, family and people they know who care about the same things they care about.

The pandemic changed everything: it pushed political campaigning online but increased distrust for institutions. We need new tactics to reach voters who aren’t being reached and tap the full potential of your networks.

Relentless builds relational mobilization programs and tech to unlock the political power of the relationships we already have.

don’t leave any power on the table.

For Electoral Campaigns

We work with campaigns to give you the program design and tech you need to build relational capacity, reach unreachable voters, scale and win.

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For Social Change Organizations

Turn your supporters into organizers with year-round organizing programs expand the reach of your network, disseminate messages, and delivery advocacy wins.

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RALLY is a new kind of relational platform

We built the tool we needed to scale and measure our own relational programs.

Now, after battle-testing Rally across seven battleground states in 2022, we’re making it available to everyone.

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why Relational?

MORE EFFECTIVE

Relational conversations are 2.5x more effective than a conversation between strangers.

MORE EFFICIENT

Relational conversations have an average contact rate of >80%, 8 times higher than cold outreach.

BETTER ROI

Relational conversations are worth 10x more than a door knock, with drastically lower decay rates.

Bar chart showing contact rates across different modes and their effect on turnout. Contact rates are lowest for calls at 3%, higher for canvassing at 18%, and highest for relational at 86%. The effect on turnout is 2% for calls, 3.8% for relational, and 0% for canvassing.

WHO WE’ve WORKed WITH

Neon sign reading 'Red, Wine & Blue' with a bottle outline.
Text reads 'Brandon Presley for Mississippi' with an outline of the state of Mississippi in yellow.
Campaign logo for 'Mi Familia Vota' featuring a red check mark, blue text, and a waving American flag.
Word cloud with the words 'Reproductive Freedom for All' in purple and orange.
Black background with large white text 'BETO' and smaller white text 'FOR TEXAS' underneath, separated by three horizontal lines on each side.
Political campaign sign with candidate Adam Schiff's name in large blue letters, and the words "For Senate" below in white letters on a blue background.
Campaign logo for Franken for Iowa with three gold stars above the name, navy blue text, and gold lines underneath.
Logo for Major TYP Project 2023, featuring a blue silhouette of Virginia and the text 'MAJO RTY P R O J E C T 2023' in bold blue letters with red lines above and below.

WHO WE’ve WORKed WITH

Neon sign reading 'Red, Wine & Blue' with a wine bottle outline on black background.
Campaign poster with a blue background, yellow outline of the state of Mississippi, and bold text that says "Brandon Presley for Mississippi."
Campaign poster with the words "Mi Familia Vota," a red check mark, and an American flag stylized in red, white, and blue.
Words in a word cloud with the phrases 'Reproductive Freedom for All' in large purple and red text.
Black background with large white text saying "BETO" and smaller letters below saying "FOR TEXAS" with horizontal lines on either side.
Political campaign sign for Adam Schiff running for Senate, with blue and white color scheme.
Political campaign logo for Franken for Iowa, featuring three gold stars above the name, with blue and gold stripes beneath, and the slogan 'FOR IOWA' below.
A logo featuring a dark blue outline map of Virginia, with red horizontal lines above and below. The text 'MAJORTYPROJCT' in bold blue and '2023' beneath it in bold blue are centered in the image.