RESOURCES: News + guides
A (nonexhaustive) list of resources we’ve created or found helpful.
Latest
What’s new relational mobilization + organizing.
“I registered to vote for the first time in 2020–Now I organize in tribal and rural communities.”
I did not register to vote until 2020, and political organizing was something I had no interest in or even knew what it was or what to do. This changed when folks took the time to talk with me and let me know that my voice, my vote, and experiences matter.” 2/15/2023
“Biden team planning a dramatically expanded digital strategy for 2024.”
“Democratic strategists have concluded that in many cases, volunteers can have more impact by creating or distributing content to their digital communities than by spending their time on more traditional canvassing operations.” 12/21/2022
“Dems’ Friends-and-Family Plan”
“Democrats have activated a novel organizing tool ahead of Tuesday's Georgia Senate runoff: thousands of Georgians paid to plug Sen. Raphael Warnock in conversations with friends and family.” 12/6/2022
“If we do this right…”: The new Dem organizing strategy catching fire ahead of the midterms.
“Operatives who helped elect Sen. Jon Ossoff are exporting their voter contact program to more states for the midterm elections.” 4/8/2022
press archive
Since the pandemic forced organizing online, the media has followed how digital and relational organizing have become more important organizing strategies.
The ground game that flipped the Senate is kicking back into gear. 10/30/2022
Michigan women fight to preserve abortion, 1 chat at a time.
9/30/2022
The Secret to Beating Trump Lies With You and Your Friends.
Nov 2020
The Key To Creating Lasting Change? Mobilizing the People You Already Know. 11/19/2020
Buttigieg Bets on Friends-and-Family Tactic to Win Iowa Caucuses. 1/27/2020
Ossoff campaign launches dynamic campaign mobilizer program in final weeks of runoff. 1/1/2020
knowledge sharinG
We are committed to sharing what we learn and lifting up the guides and resources created by others that have helped us.
Relational mobilization and organizing are evolving rapidly as the digital landscape changes, so while previously published guides are now out-of-date, they can be helpful reference points.
How we built a relational network of 160k voters in less than a month.
By Davis Leonard, Zoë Stein, and Joshua Kravitz
Shifting from cold outreach to relational organizing.
By Greta Carnes. Dec 15, 2021.
Using Tech and Data to Supercharge Relational: Principles, Highlights and Challenges
By Joshua Kravitz, Deputy Data Director, Jon Ossoff for U.S. Senate
Ed Markey’s Relational-First Organizing Approach
by Rory Clark, Statewide Organizing Director; Joe Thibodeau, Deputy Organizing Director; and Emma Friend, Director of Distributed Campaigning; with Joe Kent